Spotplex, Digg's New Rival?

I came across a new social media site today in between tasks at work today. Oddly enough I found out about it on Digg, and it looks like this site's main purpose is to compete with Digg. The site is www.spotplex.com. The primary difference from what I can see is that spotplex bases the ratings of posted articles not on the input of the users, but instead directly on the viewing habits of the users. The more people you get to your article, the higher it gets rated.

I think inherently this system has a few flaws. Not everyone likes what they read. It's hard to tell if a user liked something unless you time them, but even then the results won't accurately reflect the feelings of the readers. The second main flaw I potentially see is that if your site is already highly trafficked then you have a great advantage over the casual blogger for example. I have decided however to give it a try. I put the code on the blog, and hopefully within a few weeks I will be able to report on wether or not it really works for me.